Untitled

Classifications in Adobe Analytics allow you to assign additional metadata or labels to values you collect in your variables (like eVars, props, or SAINT-enabled variables). This helps you organize your data in meaningful ways without altering the original values.

Think of classifications as a “tagging” or “labeling” system for values you’ve already collected.


Real-Life Example
Let’s say your eVar1 is capturing Product SKUs like ELEC-12345.
Instead of analyzing raw SKUs, you want to see:

Product Name

Product Category

Brand

Raw Data
eVar1 (Product SKU)
ELEC-12345
APP-67890
Classifications
SKU	Product Name	Category	Brand
ELEC-12345	LED TV 42"	Electronics	Sony
APP-67890	Running Shoes	Apparel	Nike
Now, you can report by Product Name, Category, or Brand!

How to Set Up Classifications (Step-by-Step)
1. Create a Classification in Admin Console
Go to Admin > Report Suites

Choose your Report Suite.

Click on Conversion > Conversion Classifications (for eVars) or Traffic > Traffic Classifications (for props).

Select the variable you want to classify (e.g., eVar1 – Product SKU).

Click Add Classification.

Name your classification (e.g., "Product Name", "Brand", "Category").

Save your changes.

2. Upload Classification Data
You need to tell Adobe how each value (e.g., SKU) should be classified.

There are two ways:

A. Manual File Upload (SAINT File)
Go to Admin > Classification Importer.

Choose the same report suite and variable.

Download the template.

Fill it out:

scss
Copy code
Key (SKU), Product Name, Category, Brand
ELEC-12345, LED TV 42", Electronics, Sony
APP-67890, Running Shoes, Apparel, Nike
Save as CSV.

Upload it using the same interface.

Important: Processing can take up to 24 hours (but often faster).

B. Rule-Based Classification (Recommended for Automation)
Go to Admin > Classification Rule Builder.

Click Create Rule Set.

Choose your variable (e.g., eVar1).

Click Add Rule.

Use regex or text rules to define mappings:

Example Rule:

csharp
Copy code
If eVar1 starts with 'ELEC', then set Category = Electronics
If eVar1 starts with 'APP', then set Category = Apparel
Save and Run the rule set.

This method is automatic and dynamic—ideal for large or frequently changing data.