Untitled

Difference Between Unique Visitor, Visit, and Page Views
1. Unique Visitor
Refers to an individual person (or browser) who visits your website during a given time period.
Counted only once, regardless of how many times they return during the same reporting period.
2. Visit
Also called a session, it represents a group of interactions (hits) that a visitor performs on your website within a specific timeframe.
A visit ends when there is 30 minutes of inactivity or when the user leaves the website.
3. Page Views
Refers to the total number of pages viewed by all users during a specific period.
Includes multiple views of the same page by the same user.
Comparison Table
Aspect	Unique Visitor	Visit (Session)	Page Views
Definition	Distinct individuals who visit the site.	A group of interactions by one visitor in one session.	The total number of pages viewed.
Frequency	Counted once per reporting period.	Multiple visits are possible per visitor.	Can include repeated views of the same page.
Scope	Measures audience size.	Measures engagement level.	Measures total content consumption.
Example	1 person visiting 5 times = 1 unique visitor.	1 person visiting 5 times = 5 visits.	1 person viewing 10 pages = 10 page views.
Example Scenario
Scenario:
A user named John visits an e-commerce website twice in one day. Each time, he browses a few pages.
Action	Unique Visitor	Visit (Session)	Page Views
John visits the homepage.	1	1	1
John clicks on a product page.	1	1	2
John checks the cart page.	1	1	3
John leaves the site and returns later.	1	2	4
John views 2 more product pages.	1	2	6
Summary for the Day:
Unique Visitor: 1 (John is counted only once regardless of multiple visits).
Visits: 2 (John visited the site twice, creating two sessions).
Page Views: 6 (John viewed 6 pages across the two visits).
Use Cases in Web Analytics
Unique Visitors:
Measure audience size or the reach of a campaign.
Identify the total number of distinct users.
Visits:
Understand engagement (how often users return).
Monitor session duration and actions per session.
Page Views:
Analyze content popularity.
Identify which pages are driving the most traffic.