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Start | |---> Booking | | | |---> Touchpoints: Website, Phone, Third-Party Platforms | |---> Positive: Easy online booking, responsive customer service | |---> Negative: Occasional website glitches, delayed confirmation emails | |---> Check-In | | | |---> Touchpoints: Front Desk, Lobby Experience | |---> Positive: Friendly and efficient staff, quick process | |---> Negative: Long wait times during peak hours | |---> Room Quality | | | |---> Touchpoints: Cleanliness, Comfort, Amenities | |---> Positive: Spacious rooms, comfortable beds, clean bathrooms | |---> Negative: Occasional maintenance issues, noise concerns | |---> Dining Experience | | | |---> Touchpoints: Buffet, Restaurants, Room Service | |---> Positive: Delicious food, variety of options | |---> Negative: Food temperature issues, inconsistent quality | |---> Amenities Usage | | | |---> Touchpoints: Pool, Spa, Gym, Bar | |---> Positive: Well-maintained facilities, relaxing atmosphere | |---> Negative: Dark and small changing area, limited parking | |---> Checkout | | | |---> Touchpoints: Front Desk, Billing Process | |---> Positive: Smooth and hassle-free process | |---> Negative: Occasional billing discrepancies | |---> Post-Stay Feedback | | | |---> Touchpoints: Online Reviews, Surveys, Social Media | |---> Positive: Guests appreciate personalized service and luxury experience | |---> Negative: Common complaints about food quality and parking availability | |---> Monitor and Evaluate Effectiveness | |---> Collect Guest Feedback | |---> Continuous Improvement | |---> End
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