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Q5

Elixir differentiated its social finance business model in 4 major ways

1- offered banks new channels to aquire new customers
2- partnered with technology companies for a turnkey solution for the banks
3- mobile app offerered low-cost access to wide range of services
4- Milmo: for growing the number of subscribers to offset annual fees


Milmo is the name of the referral model.

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Q15

Due diligence broadly means reasonable steps taken by a person in order to satisfy a legal need or requirement.

In a financial context it usually means process or effort to collect and analyze information before making a decision. It is a process often used by investors to assess risk. It involves examining a company's numbers, history, and macro enviroment.