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Q5 Elixir differentiated its social finance business model in 4 major ways 1- offered banks new channels to aquire new customers 2- partnered with technology companies for a turnkey solution for the banks 3- mobile app offerered low-cost access to wide range of services 4- Milmo: for growing the number of subscribers to offset annual fees Milmo is the name of the referral model. ---------- Q15 Due diligence broadly means reasonable steps taken by a person in order to satisfy a legal need or requirement. In a financial context it usually means process or effort to collect and analyze information before making a decision. It is a process often used by investors to assess risk. It involves examining a company's numbers, history, and macro enviroment.
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