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{
  "cycle_id": "6837c59f01bd4807886f2276f49ad5f0",
  "measurement_start_date": "2022-01-01",
  "measurement_end_date": "2023-11-01",
  "carryover_start_date": "2023-12-01",
  "carryover_end_date": "2025-12-01",
  "discount": 1.0,
  "curr_id": 2,
  "roi_type": 1,
  "profit_margin": 100.0,
  "modelColumnDetails": [
    {
      "dbName": "DMA",
      "id": "6c1a3fefb5374500a59a994cc3d1952a",
      "name": "SALES_SALES_DMA_NRX_MKT_DMA",
      "alias": "BRAND_NRX",
      "isDependent": 1,
      "cost": 100.0
    },
    {
      "dbName": "DMA",
      "id": "167a34f0cfa0454ba283c147859e1b5e",
      "name": "ACTIVITY_ACTIVITY_DMA_DIGITAL_DISP_DMA",
      "alias": "DIGITAL_DISPLAY",
      "isDependent": 0,
      "cost": 0.5
    },
    {
      "dbName": "DMA",
      "id": "1dcf7994e3ce49b9afa8e6d1742487b8",
      "name": "ACTIVITY_ACTIVITY_DMA_PAID_SEARCH_DMA",
      "alias": "PAID_SEARCH",
      "isDependent": 0,
      "cost": 540.0
    },
    {
      "dbName": "DMA",
      "id": "1852e43859f04b4592f948a727680646",
      "name": "ACTIVITY_ACTIVITY_DMA_DTC_TV_TOT_HH_DMA",
      "alias": "DTC_TV",
      "isDependent": 0,
      "cost": 100.0
    },
    {
      "dbName": "DMA",
      "id": "4f816853c20345f49969f673442044ea",
      "name": "ACTIVITY_ACTIVITY_ACTIVITY_ACCOUNT_CALLS_ACCOUNT_DMA",
      "alias": "CALLS",
      "isDependent": 0,
      "cost": 550.0
    }
  ],
  "networkDetails": [
    {
      "network_id": "ba724931b24346ac827f6cc710080687",
      "model_id": "a4a8a362ddbf4887afbde9917fab1398",
      "network_name": "Paid_Search_Pathway",
      "model_name": "m2_PS_Display_DTC_TV_Calls",
      "estimationTechnique": 1,
      "model_updated_on": "2024-02-29T06:58:03",
      "network_updated_on": "2024-02-29T06:58:03"
    }
  ]
}
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