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Market Strategy for Barateá Milk Tea Business

Target Market:
- Students in the school
  - Age range: 14-18
  - Preferences: Trendy, convenient, affordable
  - Spending habits: Moderate, discretionary income

Product:
- Various flavors of milk tea
  - Classic, fruity, exotic
- Add-ons:
  - Boba pearls, jelly, pudding
- Customization options:
  - Sugar level, ice level

Pricing:
- Competitive pricing compared to other beverages
- Special discounts for bulk purchases or loyalty programs

Promotion:
- Social media campaigns:
  - Instagram, TikTok, Snapchat
- Flyers and posters in school:
  - Common areas, notice boards
- Collaborations with student clubs or events:
  - Sponsorships, promotions

Placement:
- Location within the school:
  - Near cafeteria, library, student center
- Mobile cart:
  - Flexibility based on student activities

People:
- Well-trained staff:
  - Friendly customer service skills
- Student ambassadors:
  - Brand promotion within the school community

Process:
- Efficient order and delivery system:
  - Minimize waiting time
- Focus on hygiene and cleanliness:
  - Ensure customer satisfaction
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