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EFFECT: Drastic change in social behavior in the IT era TECHNOLOGY (Main Cause) Increased connectivity Decreased face-to-face communication Social media Smart devices SOCIAL FACTORS (Cause) Changes in work patterns (remote work) Changes in social norms (online communication etiquette) Information overload (digital distraction) CULTURAL FACTORS (Cause) Technological determinism (belief that technology shapes society) Perceived anonymity online (less accountability, more hostility) Globalization & diversity (more exposure to different cultures)