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1. INTRODUCTION 1. What is Industry Guided Project in the context of the Design Space Department 2. MY INTERNSHIP ORGANIZATION a. About the company b. Industry Focus c. Organisational d. Past Engagements e. Target Audience f. DESIGN PROCESS of the organization g. SWOT Analysis 2. SYNOPSIS 1. Understanding the project 2. WHAT IS OFFCET? 3. Defining terminologies 4. Overall Challenges and Strategies 5. Project completion 3. PROJECT A. Interpretation of the brief 1. Major project 1: Visual Identity and Engagement A. INITIAL BRAINSTORMING B. PRIMARY 1. SURVEY 2. Additional Questions 3. INSIGHTS RECEIVED C. SECONDARY STUDY 1. Studying similar brands 2. Current policies and laws regarding carbon offcet 3. Risks of not monitoring carbon 4. Target Audience D. Solution 1. LOGO MOOD BOARD 2. Final Iteration Logo 3. Colors 4. 4 Fonts 5. Other Deliverables 2. Major project 2 : Designing a User-Friendly Website A. Trends in Green Websites B. Competitor Analysis of other similar Websites C. Initial Mood boards presented to the founders D. Empathy Map E. User Persona F. Iterations for website G. Final Screens for Desktop 4. LEARNING OUTCOMES 1. QUALITATIVE ANALYSIS 2. Persona learning outcomes 3. Personal learning 5. References