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                               Boeing
                      Innovation & Technology
                        /               \
  McDonnell Douglas  /                 \       Airbus
      (Traditional) /                   \  (Innovative)

           Commercial            Market Presence         Commercial
            Focus                                       Market Focus

    High Price Point  Pricing Strategy  Lower Price Point
         and Premium                  and Cost-Efficient

 Global Reach           Geographic Presence            Global Reach
 Wide International    Limited Global Reach        Extensive Global Network
      Presence

    Traditional          Brand Image           Innovation & Technology
   Manufacturing        Established Brand      Eco-Friendly Initiatives
    and Reliability    Strong Reputation         Technological Advancements

       Large and       Size and Capacity        Customization and Support
     Super Jumbo         Various Sizes               Services
     Aircraft Focus

  Well-established    Financial Performance      Market Expansion Strategies
  Player in the Market   Stable Financials           Global Partnerships

  Sustainable             Environmental              Competitive Advantage
  Initiatives           Responsibility              Proprietary Technology