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graph LR A(ELM) --> B(Central Route) --> C(Consumer Decision Making) A --> D(Peripheral Route) --> C(Consumer Decision Making) E(SCT) --> F(Modeling) --> C(Consumer Decision Making) G(TAM) --> H(Perceived Usefulness) --> C(Consumer Decision Making) G --> I(Perceived Ease of Use) --> C(Consumer Decision Making) J(HSM) --> K(Systematic Processing) --> C(Consumer Decision Making) J --> L(Heuristic Processing) --> C(Consumer Decision Making)
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