Untitled

graph LR
A(ELM) --> B(Central Route) --> C(Consumer Decision Making)
A --> D(Peripheral Route) --> C(Consumer Decision Making)
E(SCT) --> F(Modeling) --> C(Consumer Decision Making)
G(TAM) --> H(Perceived Usefulness) --> C(Consumer Decision Making)
G --> I(Perceived Ease of Use) --> C(Consumer Decision Making)
J(HSM) --> K(Systematic Processing) --> C(Consumer Decision Making)
J --> L(Heuristic Processing) --> C(Consumer Decision Making)