Untitled

Event Forwarding is a feature in Adobe Experience Platform (AEP) Data Collection that allows you to send data directly from the Adobe Edge Network to third-party destinations without needing client-side JavaScript.

🔹 How Does It Work?
1️⃣ A website/app sends data to the Adobe Edge Network using Web SDK or Mobile SDK.
2️⃣ Adobe Edge processes the data and forwards it to other platforms like Google Analytics, Facebook Pixel, or custom APIs.
3️⃣ No additional requests from the user's browser, reducing latency and improving performance.

Example Scenario: Sending Purchase Events to Google Analytics
🔸 Without Event Forwarding:

A purchase event is sent from the website to Adobe Analytics.
A separate request is made from the browser to Google Analytics, adding load time.
🔸 With Event Forwarding:

The purchase event is sent once to Adobe Edge via Web SDK.
Adobe Edge forwards the event directly to Google Analytics without another browser request.