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1. Include Everyone
Concept:
This option includes visitors who interacted with any campaign (A, B, C, or D), without requiring them to follow the specified sequence (A → B → C → D). The order does not matter, and visitors can be included even if they interacted with only one campaign.

Behavior in Detail:

Visitors are included if they meet any of the conditions for A, B, C, or D.
Visitors can interact with the campaigns in any order, or they can interact with only one campaign and still be included.
No focus on the sequential flow of the actions.
Example Outcomes:

Visitor 1: Clicked on A → B → C → D → Included (all steps followed).
Visitor 2: Clicked on D → A → C → B → Included (order doesn't matter).
Visitor 3: Clicked on only B → Included (interaction with any single campaign is enough).
Visitor 4: Did not click on A, B, C, or D → Not Included.
Use Case:
You use Include Everyone when the sequence/order of campaigns is irrelevant, and you only care whether the visitors interacted with any of the campaigns.

2. Only Before Sequence
Concept:
This option includes only the actions that occurred before Campaign D. Visitors must follow the sequence up to D (A → B → C → D) for their pre-D actions to be included. Any action after D is ignored.

Behavior in Detail:

Focuses on the visitor's journey leading up to Campaign D.
Visitors are only included if they follow the sequence correctly (A → B → C → D).
Actions after Campaign D are not included in the segment.
Example Outcomes:

Visitor 1: Clicked on A → B → C → D → E → Included up to D (A, B, C are included; E is ignored).
Visitor 2: Clicked on A → C → B → D → Not Included (sequence is incorrect).
Visitor 3: Clicked on A → B → C → Included (D is not clicked yet).
Visitor 4: Clicked on A → D → B → C → Not Included (sequence is incorrect).
Use Case:
You use Only Before Sequence when you want to analyze visitor behavior leading up to a specific point (like Campaign D) and understand what drove them there.

3. Only After Sequence
Concept:
This option focuses on visitor actions after completing Campaign D. Visitors must complete the sequence A → B → C → D for their post-D actions to be included in the segment.

Behavior in Detail:

The visitor must complete the sequence in the correct order (A → B → C → D) for their post-D actions to be considered.
Actions before or during the sequence are ignored.
Only actions after Campaign D are included.
Example Outcomes:

Visitor 1: Clicked on A → B → C → D → E → F → Included E, F (only post-D actions are considered).
Visitor 2: Clicked on A → B → C → D → Included (nothing happens after D, but D itself completes the sequence).
Visitor 3: Clicked on A → B → C → Not Included (sequence is incomplete).
Visitor 4: Clicked on A → B → D → C → Not Included (sequence is incorrect).
Use Case:
You use Only After Sequence when you want to analyze what visitors did after completing a specific series of actions (like after Campaign D in your sequence).