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  QUALITATIVE RESEARCH DESIGN                      QUANTITATIVE RESEARCH DESIGN
______________________________       ___________________________________________________
|                               |     |                                                   |
|     Focuses on understanding  |     |   Focuses on measuring and analyzing numerical data|
|   human behavior and social   |     |                                                   |
|  phenomena in depth and detail|     |  Uses structured methods such as surveys and       |
|                               |     |   experiments to collect data                       |
|   Uses non-numeric data such  |     |  Uses statistical methods to analyze data and      |
|   as words, images, and texts |     |   test hypotheses                                    |
|                               |     |                                                   |
|  Emphasizes context and       |     |  Emphasizes objectivity and generalizability       |
|   meaning in data analysis    |     |   of findings                                        |
|                               |     |                                                   |
|   Data collected through     |     |   Data collected through standardized               |
|   interviews, observations,   |     |   instruments or measures                            |
|   and document analysis       |     |                                                   |
|_______________________________|     |___________________________________________________|