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QUALITATIVE RESEARCH DESIGN QUANTITATIVE RESEARCH DESIGN ______________________________ ___________________________________________________ | | | | | Focuses on understanding | | Focuses on measuring and analyzing numerical data| | human behavior and social | | | | phenomena in depth and detail| | Uses structured methods such as surveys and | | | | experiments to collect data | | Uses non-numeric data such | | Uses statistical methods to analyze data and | | as words, images, and texts | | test hypotheses | | | | | | Emphasizes context and | | Emphasizes objectivity and generalizability | | meaning in data analysis | | of findings | | | | | | Data collected through | | Data collected through standardized | | interviews, observations, | | instruments or measures | | and document analysis | | | |_______________________________| |___________________________________________________|
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