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+---------------------+ | Introduction | |---------------------| | Rapid transformation | | of e-commerce | +----------+----------+ | | v +-----------------+ +--------------------------+ | Factors | | Factors Influencing | | Influencing | | Customer Trust: | | Customer Trust | | | | | | Dependability | | - Dependability | | Customer Orientation | | - Orientation | | Expertise | | - Expertise | | Selling Orientation | | - Selling | | Likeability | | Orientation | +--------------------------+ | - Likeability | +-----------------+ | | v +-----------------+ +--------------------------+ | Factors | | Factors Influencing | | Influencing | | Customer Satisfaction: | | Customer | | | | Satisfaction | | User-Friendly | | | | Availability | | - User-Friendly | | Quality | | - Availability | | Packaging | | - Quality | | Ship On Time | | - Packaging | | Payment Capabilities | | - Ship On Time | +--------------------------+ | - Payment | | Capabilities | +-----------------+ | | v +-----------------+ +--------------------------+ | Socio-demographic| | Research Questions: | | Variables | | | | | | Socio-demographic | | - Age | | profile, trust levels, | | - Sex | | satisfaction levels, | | - Civil Status | | differences, and | | - Source of | | relationship between | | Income | | satisfaction and trust | | - Monthly Income| +--------------------------+ +-----------------+ | | v +-----------------+ +--------------------------+ | Objectives | | Conclusion: | | | | | | - Describe | | Summarizes the overall | | Socio- | | purpose of the study and | | demographic | | its relevance in informing| | Profile | | consumers about choices | | - Analyze and | | between Shopee and Lazada| | compare Trust | +--------------------------+ | Levels | | - Analyze and | | compare | | Satisfaction | | Levels | | - Identify | | significant | | differences | | - Identify | | relationship | +-----------------+
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