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{
  "result": {
    "overallModelDetails": [
      {
        "m_id": "b1b6b59653714b27814c1c9f2f94bca6",
        "name": "testModel",
        "description": "",
        "status": "ProcessingSuccess",
        "id": "b1b6b59653714b27814c1c9f2f94bca6",
        "reg_mse": 13.952756997787013,
        "rmse": 3.7353389401481376,
        "r_sq": 0.0006488157073710754,
        "adj_r_sq": -0.0005186506294192483,
        "aic_by_bic": 0.9983710830334304,
        "aic": 32849.31979831884,
        "bic": 32902.91591630452,
        "sse": null,
        "ssr": null,
        "sst": null,
        "msr": null,
        "mse": null,
        "f_value": null,
        "p_value": null,
        "dof_ssr": null,
        "dof_sse": null,
        "dof_total": null,
        "props": [
          {
            "df": 1.0,
            "sum_sq": 334476.8006666664,
            "mean_sq": 334476.8006666664,
            "F": 23972.0938822138,
            "PR(>F)": 0.0
          },
          {
            "df": 1.0,
            "sum_sq": 24.8591803731,
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            "df": 1.0,
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        "b_r_squared": null,
        "b_dic": null,
        "b_waic": null,
        "b_loo": null,
        "b_aic": null,
        "b_bic": null,
        "co_rate": 0,
        "carryover_impact": 0,
        "intercept_impact": 0.9783631106298685,
        "base_impact_percent": 0.9783631106298685,
        "total_impact_percent": 0.02163688937013159,
        "favorite": true,
        "total_channels": 3,
        "scaled": true,
        "estimationTechnique": 1
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    ],
    "columnAliasMapping": [
      {
        "id": "a2b45d09516a4cdfacd4f9ed09e32ae1",
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        "alias": "FeaturNormOHE"
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      {
        "id": "772bf1c2db60495d9c093e898773599c",
        "name": "ACTIVITY_NORM_ACT_GEOID_ZIP",
        "alias": "Norm_Act"
      },
      {
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        "name": "INTERCEPT",
        "alias": "INTERCEPT"
      },
      {
        "id": "b2aa737a68a54ef8ab5895a78bb2c45f",
        "name": "DATERANGE_TIME_PERIOD_GEOID_ZIP",
        "alias": "TIME_PERIOD"
      },
      {
        "id": "560bba9b6939482eaca81047ca2651f0",
        "name": "ACTIVITY_ACTIVITY_ZIP_VOUCHERS_GEOID_ZIP",
        "alias": "ACTIVITY_ZIP_VOUCHERS"
      },
      {
        "id": "2c3adc12cc944444beecb0c9880a8e4f",
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        "alias": "ACTIVITY_ZIP_DIGITALDISPLAY"
      },
      {
        "id": "526803e1ea86422e89d056d61c7e952b",
        "name": "ACTIVITY_ACTIVITY_ZIP_PRINTMEDIA_GEOID_ZIP",
        "alias": "ACTIVITY_ZIP_PRINTMEDIA"
      },
      {
        "id": "0d36d3988e5a4622b5c6a569ed1b6f15",
        "name": "ACTIVITY_ACTIVITY_ZIP_SOCIALMEDIA_GEOID_ZIP",
        "alias": "ACTIVITY_ZIP_SOCIALMEDIA"
      },
      {
        "id": "a5da9563a85b4a219466b894dc0b0cf6",
        "name": "SALES_SALES_ZIP_SALESX_GEOID_ZIP_previous",
        "alias": "SALES_ZIP_SALESX_previous"
      },
      {
        "id": "ded861bd9bc8479e8344d9a548be6601",
        "name": "SALES_SALES_ZIP_SALESX_GEOID_ZIP",
        "alias": "SALES_ZIP_SALESX"
      },
      {
        "id": "323d6a7542e64f4db914baa02af41b06",
        "name": "SALES_SALES_ZIP_SALESY_GEOID_ZIP_previous",
        "alias": "SALES_ZIP_SALESY_previous"
      },
      {
        "id": "b8cb2ea14223436fa220572eaf3c1bc3",
        "name": "SALES_SALES_ZIP_SALESY_GEOID_ZIP",
        "alias": "SALES_ZIP_SALESY"
      },
      {
        "id": "f496193af9ce4daeb7bb62bac4bc7d05",
        "name": "SALES_SALES_ZIP_SALES_Z_GEOID_ZIP_previous",
        "alias": "SALES_ZIP_SALES_Z_previous"
      },
      {
        "id": "d422a0f70fdc496796c249530d6e50ea",
        "name": "SALES_SALES_ZIP_SALES_Z_GEOID_ZIP",
        "alias": "SALES_ZIP_SALES_Z"
      },
      {
        "id": "ae4bc13343d048c8805549047546e46f",
        "name": "SALES_SALES_ZIP_SALESW_GEOID_ZIP_previous",
        "alias": "SALES_ZIP_SALESW_previous"
      },
      {
        "id": "4252d4f40a8046eda07011f2a8968a77",
        "name": "SALES_SALES_ZIP_SALESW_GEOID_ZIP",
        "alias": "SALES_ZIP_SALESW"
      },
      {
        "id": "d00fae3465e14c28a9ce937e34559c9e",
        "name": "ID_GEOID_ZIP_GEOID_ZIP",
        "alias": "GEOID_ZIP"
      },
      {
        "id": "e3d18a0e2db74e07838bda4ac684cd83",
        "name": "SALES_SALES_SALES_HCP_MARKETRX_CUSTID_HCP_GEOID_ZIP_previous",
        "alias": "SALES_HCP_MARKETRX_Mapped_GEOID_ZIP_previous"
      },
      {
        "id": "1cb0fed46a1d4d919f1309df8e30fbf2",
        "name": "SALES_SALES_SALES_HCP_MARKETRX_CUSTID_HCP_GEOID_ZIP",
        "alias": "SALES_HCP_MARKETRX_Mapped_GEOID_ZIP"
      },
      {
        "id": "d39be9355e9d44a28a32f0d37cefd938",
        "name": "SALES_SALES_SALES_HCP_MARKETNRX_CUSTID_HCP_GEOID_ZIP_previous",
        "alias": "SALES_HCP_MARKETNRX_Mapped_GEOID_ZIP_previous"
      },
      {
        "id": "77bc3695857743b89befdb9e9e876153",
        "name": "SALES_SALES_SALES_HCP_MARKETNRX_CUSTID_HCP_GEOID_ZIP",
        "alias": "SALES_HCP_MARKETNRX_Mapped_GEOID_ZIP"
      },
      {
        "id": "21934dcc46f240aea0dca1250f6bc168",
        "name": "SALES_SALES_SALES_HCP_NRX_CUSTID_HCP_GEOID_ZIP_previous",
        "alias": "SALES_HCP_NRX_Mapped_GEOID_ZIP_previous"
      },
      {
        "id": "234e54b6b9164bfc85cfdfa37f3a0c10",
        "name": "SALES_SALES_SALES_HCP_NRX_CUSTID_HCP_GEOID_ZIP",
        "alias": "SALES_HCP_NRX_Mapped_GEOID_ZIP"
      },
      {
        "id": "38cdb0c705eb43c19b634286eaef89bd",
        "name": "SALES_SALES_SALES_HCP_TRX_CUSTID_HCP_GEOID_ZIP_previous",
        "alias": "SALES_HCP_TRX_Mapped_GEOID_ZIP_previous"
      },
      {
        "id": "772d05ce11b94ef9ac629613521a4156",
        "name": "SALES_SALES_SALES_HCP_TRX_CUSTID_HCP_GEOID_ZIP",
        "alias": "SALES_HCP_TRX_Mapped_GEOID_ZIP"
      },
      {
        "id": "1a7f05877f56414086350f94b804231b",
        "name": "ACTIVITY_ACTIVITY_ACTIVITY_HCP_CALLS_CUSTID_HCP_GEOID_ZIP",
        "alias": "ACTIVITY_HCP_CALLS_Mapped_GEOID_ZIP"
      },
      {
        "id": "9d8ebc35a749422f8e3d67383e731957",
        "name": "ACTIVITY_ACTIVITY_ACTIVITY_HCP_SAMPLES_CUSTID_HCP_GEOID_ZIP",
        "alias": "ACTIVITY_HCP_SAMPLES_Mapped_GEOID_ZIP"
      },
      {
        "id": "662c4fb6b8ca48018fca6689144748ac",
        "name": "ACTIVITY_ACTIVITY_ACTIVITY_HCP_EMAILS_CUSTID_HCP_GEOID_ZIP",
        "alias": "ACTIVITY_HCP_EMAILS_Mapped_GEOID_ZIP"
      },
      {
        "id": "9707c5eaa3da42089f675d5016910d16",
        "name": "ACTIVITY_ACTIVITY_ACTIVITY_HCP_EVENTS_CUSTID_HCP_GEOID_ZIP",
        "alias": "ACTIVITY_HCP_EVENTS_Mapped_GEOID_ZIP"
      },
      {
        "id": "e2cd444a9b3842699d57f68b91ec4a20",
        "name": "ACTIVITY_MISCDB_GEOID_ZIP",
        "alias": "MiscDB"
      },
      {
        "id": "b1a12d5d44ac429aa767fd673887f4c0",
        "name": "ACTIVITY_APPORTIONEDADS_GEOID_ZIP",
        "alias": "ApportionedAds"
      },
      {
        "id": "8b0736ecdae6446f9d46275daff9246b",
        "name": "ACTIVITY_RAWFEATURE_GEOID_ZIP",
        "alias": "RawFeature"
      },
      {
        "id": "487f7e95f3394d4f9c238968b923618d",
        "name": "ACTIVITY_RAWFEATURE_GEOID_ZIP",
        "alias": "RawFeature"
      },
      {
        "id": "4face9cf98624511ac93918cc8a63ca4",
        "name": "ACTIVITY_RAWFEATURE_GEOID_ZIP",
        "alias": "RawFeature"
      },
      {
        "id": "3f3d29ab1a6d450f9b8b523a261a7d72",
        "name": "ACTIVITY_DBFEATURE_GEOID_ZIP",
        "alias": "DBFeature"
      },
      {
        "id": "f2c12965ec584971a2001bf410f812a4",
        "name": "ACTIVITY_DBFEATUREAPPS_GEOID_ZIP",
        "alias": "DBFeatureApps"
      },
      {
        "id": "73875cbca4f1485bb3f63c51ca2c532a",
        "name": "ACTIVITY_RAWFEATURENOOHE_GEOID_ZIP",
        "alias": "RawFeatureNoOHE"
      },
      {
        "id": "afe6d279a680426998ba41da555ab735",
        "name": "ACTIVITY_RAWFEATUREDIRECT_GEOID_ZIP_SEGMENT_SEGMENT_HCP_QUINTILE_CUSTID_HCP_1",
        "alias": "RawFeatureDirect_SEGMENT_SEGMENT_HCP_QUINTILE_CUSTID_HCP_1"
      },
      {
        "id": "a03965ff17f74969b29a3243bf3dbcd4",
        "name": "ACTIVITY_RAWFEATUREDIRECT_GEOID_ZIP_SEGMENT_SEGMENT_HCP_QUINTILE_CUSTID_HCP_2",
        "alias": "RawFeatureDirect_SEGMENT_SEGMENT_HCP_QUINTILE_CUSTID_HCP_2"
      },
      {
        "id": "5bed2008cdc841dfb9a7e7a1c207105d",
        "name": "ACTIVITY_RAWFEATUREDIRECT_GEOID_ZIP_SEGMENT_SEGMENT_HCP_QUINTILE_CUSTID_HCP_3",
        "alias": "RawFeatureDirect_SEGMENT_SEGMENT_HCP_QUINTILE_CUSTID_HCP_3"
      },
      {
        "id": "f4cdc2952fcf47ac9a601eea78376c71",
        "name": "ACTIVITY_RAWFEATUREDIRECT_GEOID_ZIP_SEGMENT_SEGMENT_HCP_QUINTILE_CUSTID_HCP_4",
        "alias": "RawFeatureDirect_SEGMENT_SEGMENT_HCP_QUINTILE_CUSTID_HCP_4"
      },
      {
        "id": "9bdc645a00284f44b7f077e1a853ee33",
        "name": "ACTIVITY_RAWFEATUREDIRECT_GEOID_ZIP_SEGMENT_SEGMENT_HCP_QUINTILE_CUSTID_HCP_5",
        "alias": "RawFeatureDirect_SEGMENT_SEGMENT_HCP_QUINTILE_CUSTID_HCP_5"
      },
      {
        "id": "7f48115faae14f74b17d8fee366c5aa8",
        "name": "ACTIVITY_RAWFEATUREDIRECT_GEOID_ZIP",
        "alias": "RawFeatureDirect"
      },
      {
        "id": "060e5fa4af8c46fe9c7d1d5fbd791322",
        "name": "ACTIVITY_RAWMISCFEATUREOHE_GEOID_ZIP_SEGMENT_SEGMENT_HCP_QUINTILE_CUSTID_HCP_1",
        "alias": "RawMiscFeatureOHE_SEGMENT_SEGMENT_HCP_QUINTILE_CUSTID_HCP_1"
      },
      {
        "id": "0f31694faadb479d951cf65dadb16f54",
        "name": "ACTIVITY_RAWMISCFEATUREOHE_GEOID_ZIP_SEGMENT_SEGMENT_HCP_QUINTILE_CUSTID_HCP_2",
        "alias": "RawMiscFeatureOHE_SEGMENT_SEGMENT_HCP_QUINTILE_CUSTID_HCP_2"
      },
      {
        "id": "0d0cb6a9e9694de6a78c4649145e090a",
        "name": "ACTIVITY_RAWMISCFEATUREOHE_GEOID_ZIP_SEGMENT_SEGMENT_HCP_QUINTILE_CUSTID_HCP_3",
        "alias": "RawMiscFeatureOHE_SEGMENT_SEGMENT_HCP_QUINTILE_CUSTID_HCP_3"
      },
      {
        "id": "3f0c740207b7427d8973412bf2b0b723",
        "name": "ACTIVITY_RAWMISCFEATUREOHE_GEOID_ZIP_SEGMENT_SEGMENT_HCP_QUINTILE_CUSTID_HCP_4",
        "alias": "RawMiscFeatureOHE_SEGMENT_SEGMENT_HCP_QUINTILE_CUSTID_HCP_4"
      },
      {
        "id": "6824e0d8a1f24e17ae7b8122e627e585",
        "name": "ACTIVITY_RAWMISCFEATUREOHE_GEOID_ZIP_SEGMENT_SEGMENT_HCP_QUINTILE_CUSTID_HCP_5",
        "alias": "RawMiscFeatureOHE_SEGMENT_SEGMENT_HCP_QUINTILE_CUSTID_HCP_5"
      },
      {
        "id": "81aee2a09dd041178a793ba299f2775e",
        "name": "ACTIVITY_RAWMISCFEATUREOHE_GEOID_ZIP",
        "alias": "RawMiscFeatureOHE"
      },
      {
        "id": "30cb9758ef254f8a87f31df9d71b0ec6",
        "name": "ACTIVITY_OHE_NORM_FEATURE_GEOID_ZIP",
        "alias": "OHE_Norm_Feature"
      },
      {
        "id": "48e107f902b24d59b597da289ddf02bd",
        "name": "SEGMENT_COUNTBUCK_GEOID_ZIP",
        "alias": "countBuck"
      },
      {
        "id": "0df6dc6f0ff34b9995a297c228dc93dd",
        "name": "SEGMENT_COUNTVOL_GEOID_ZIP",
        "alias": "countVol"
      },
      {
        "id": "439d8fb5d7534be5900c039965239c6a",
        "name": "SEGMENT_GRPSEG_GEOID_ZIP",
        "alias": "GrpSeg"
      },
      {
        "id": "66281b8e2f3c461a8ec13a278ecd70e1",
        "name": "SEGMENT_SEGMENT_COUNTVOL_GEOID_ZIP_GEOID_ZIP",
        "alias": "countVol_seg"
      },
      {
        "id": "18e1ff74af144633be0c9b78411dee95",
        "name": "SEGMENT_SEGMENT_COUNTVOL_GEOID_ZIP_GEOID_ZIP",
        "alias": "countVol_clone"
      },
      {
        "id": "8f12cec6cda54e5d8b65d1f25bd4ccce",
        "name": "SALES_NORM_SALES_TEST_GEOID_ZIP",
        "alias": "Norm_Sales_Test"
      },
      {
        "id": "e6eb42f2d8614a0bb6d263b2542a1329",
        "name": "SALES_NORM_SALES_TEST_GEOID_ZIP_previous",
        "alias": "Norm_Sales_Test_previous"
      }
    ],
    "modelChannelImpactSummary": [
      {
        "channel": "INTERCEPT",
        "impact_percent": 0.9783631106298685
      },
      {
        "channel": "ACTIVITY_ACTIVITY_ZIP_DIGITALDISPLAY_GEOID_ZIP",
        "impact_percent": 0.02208829394570084
      },
      {
        "channel": "ACTIVITY_MISCDB_GEOID_ZIP",
        "impact_percent": -0.00045140457556924686
      }
    ]
  },
  "status": {
    "code": 200,
    "message": "Model(s) summaries fetched successfully"
  }
}
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